Search Engine Optimization Looks Like A Complex Technique, But It Is Not A Rocket Science… Here We Present The Simple Explanation For SEO

There are positive things that the search engines like to see about the different websites; this might contain the information present on the web pages or how the other sources refer a specific website. SEO is the proper process by which the websites are optimized in such a way that they are liked by Google and thus can be found simply by the people.

There are total ten positions presented for every search results page. The search engine first studies the different web pages by using the different methods and then gives the rankings to these web pages; so that they seem on the search results page. When people make the use of the different keywords for the search then they simply find the web pages that are optimized according to the proper strategies of Google.

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Types Of SEO

There are two types by which a website can be optimized for the search engines. These contain White hat SEO and Black hat SEO. Like their names, these two types are also different from each other.

White Hat SEO

It makes the use of the organic techniques and ways to improve the rankings of the web pages that are according to the proper strategies of the search engine. These techniques are reflected to be the choicest techniques; though they are steady, still they deliver the results that are long lasting. Some of the white hat SEO techniques include high-quality content, HTML optimization of the website, manual research, etc.

Black Hat SEO

It exploits the weaknesses of the algorithm of the search engine to reach the top rankings. These methods are typically conflicting to the guidelines provided by the search engines. The results are fast but are not long lasting. Some of these methods are keyword stuffing, link spam, hidden links, etc.

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