Facebook key role in Social Marketing

Facebook role in digital marketing

A short history of Facebook

It is an American online social network and part of the Meta Platforms. Mark Zuckerberg, Eduardo Severin, Dustin Moskovitz, and Chris Hughes are the founders of Facebook in 2004. All of whom were students at Harvard University. Today, it became the largest social network in the world, and nearly three billion users and about half that number were using Facebook every day. The company’s headquarters are in Menlo Park, California.


Facebook is a charge-free platform for starting. This company earns most of its money from advertisements on the website. Moreover, New users create their profiles, upload photos, join a pre-existing group, and start new groups. I will discuss their starting to today services because their services provide the comforts in digital marketing day by day. So, let us start:

Role in social marketing

Facebook launches a social network for digital marketing in February 2004. Harvard’s students who signed up first and enjoy their services. They post photographs of themselves and personal information about their lives, such as their class schedules and the clubs they belonged to. Their popularity increases day by day and during 2 months most students of schools and universities are allowed to join. And, almost 250,000 students from 34 schools are signed up in June 2004. Furthermore, some major corporations such as the credit card company MasterCard started paying for exposure on the site.

The idea of “tagging” is introducing in 2005. It means people identify themselves and others in images for Facebook friends to see. In addition, they allow the users to upload an unlimited number of photos. And,  high-school students, different university students, and outside the United States are allowing to join the service in 2005. At the end of 2005 almost 6 million monthly active users.

Expanding online marketing services

In 2006, Facebook expand its services in online digital marketing through social networks. Provide the open membership for anyone over the age of 12. They launch their separate marketplace store for digital marketing. And, they provide the household product manufacturer Procter and Gamble services and facilities for digital marketing. So, 15,000 potential people attract. And this kind of service not only increases the sales rate. Also, engage more companies to start their social network for digital marketing.

Remove security problems in social networks for digital marketing

Privacy is the biggest issue in every online social marketplace. But in 2006 it becomes a serious issue for the platform. That’s why they work to solve the privacy problem, and in 2007 they launch a short-lived service called Beacon. It failed because Beacon just save the record of sale and purchase. But after a long struggle and handwork today, they control the privacy issues.

Encourage other software developers for social marketing

Facebook also encourages third-party software developers to use the service and promote their services. In 2006, it released its application programming interface (API). This facility is only for programmers to write their software and use directly through their services. Today, it becomes the world-famous and secure social media platform for digital marketing.

If you want to promote your business on a meta platform and need any help. Then Xpert is available for you. Contact us without hesitation and freely meet us. We will work together in a comfortable environment.

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