Marketing – what is global marketing

Global marketing

In modern, one of the biggest way of earning is marketing. It is defined in simple words as, It is a process to better understand the company needs. Also, promote the buying and selling services. It includes advertising and selling.

Another meaning of marketing is, It is the process of exploring, and creating the good item services. Furthermore, It targets the audience. The best example of marketing is creating advertisements for a product.

Concept of global marketing

Global-market scale is defining as the worldwide scale or taking global operations and their target to achieve global objects. It is a worldwide marketing framework which an international enterprise adopts to design, introduce, distribute, promote and maintain its products in the global arena.

Strategies of global marketing

It is both in traditional and modern way of global market scale. They are 5 basic strategies which affect the internal and external marketing environment. So, for better understanding global-market has been 5 basic concepts on which they undertake to promote the buying or selling of a product or service of a company.

  • Product

The job of the marketer is to define the product and its qualities and introduce it to the consumer. Marketers need to understand the life cycle of a product, and business executives need to have a plan for dealing with products at every stage of the life cycle. In other words, The type of product also dictates in part how much it will cost, where it should be placed, and how it should be promoted.

  • Price

Price is the amount that consumers will be willing to pay for a product. In addition, marketers must link product price and perceived value, while also considering supply costs, seasonal discounts, and competitors’ prices.

In some cases, global marketers may raise their product prices to give them the appearance of exclusivity. Also, they may lower the price, so more consumers will try it.

  • Place

The place is wherever your product or services are available for purchase and customers can buy them. It is essential for a global market business to choose a valuable place that is convenient for customers, and reach out to potential customers to increase the sale of the product.

  • Promotion

Promotion is creating awareness for your products, services, company, and brand. The goal of promotion is to communicate with the consumers and give them the appropriate price and their needed product. They include encompassing advertising, public relations, and the overall media strategy for introducing a product.

  • People

People are also an important part of any business organization. They are defined as the people who can train to doing their work and can make a massive difference in creating and implementing the marketing plan in the right way.


There are many advantages of global market scale but, I will discuss common advantages of the

  • It is  researched and targeted to  bring new and returning customers
  • identify areas for improvement
  • Raising brand awareness rates
  • Allows for a more personal relationship between the business and the client
  • Increased market share or popularity of the business.

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